Assalamu Alaikum Warahmatullah
Thank you for visiting our website and I am pleased to welcome you.
Whether you’re a potential customer; an existing customer; or a partner, supplier or future employee, I trust you’ll find what you’re looking for here.
The name Fruiti-O stands for convenience, quality, health, hygiene, halaal, nutrition and best value for the consumers’ money that has been made possible only with the help of Almighty Allah-The Creator.
We proud of the work we do and give you my personal commitment that we will deliver what we promise and do it safely and sustainably.
Enjoy our website and feel free to contact for any additional information.
Mansoor Ahmed
Chief Executive Officer
This is only due to Allah’s blessings; our business partners and customers’ trust along with the untiring efforts of our team members have made Shangrila a notable Pakistani and international food brand.
Shangrila began its journey in 1988 by launching the Seasonings category. Shangrilas’ seasonings gained consumer trust fast on account of its high standard and challenged the local as well as international competition in the category.
This journey of success and progress carried on and in late 1990 Shangrila introduced tomato ketchup and sauces in unique packaging for the first time in Pakistan. Today Shangrila Tomato Ketchup and Sauces are known country-wide for their attractive stand-alone pouch pack, pure ingredients and great taste. Alhamdulillah, Shangrila is the customers’ first choice.
Shangrila moved away from tradition and introduced pickle in flexible packaging, which proved to be an unique innovation. That is, a centuries-old tradition was introduced with the innovation of Zip lock which gave customers the convenience and home-made style pickle.
In 2011, Shangrila launched the Fruiti-O brand in the nectar and fruit drinks category. In a very short time, Fruiti-O has gained record fame and popularity in not only Pakistan but the US, Canada, Europe, Australia, Africa and the Middle East. Alhamdulillah, this journey of success carries on.
Shangrila’s production facility is located at S.I.T.E. Super Highway, Karachi spanned over an area of 87.5 acres, which includes a new production plant based on 200,000 square feet and a warehouse. A modern warehouse covering 2 acres in Sundar Industrial Estate, Lahore effectively supplies the North and Central zone distribution networks. Moreover, work is being carried out on our new production unit and warehouse spread over 16 acres in the M3 Industrial Zone, Lahore-Faisalabad Motorway and it will be completed soon. Insha-Allah, this unit will play an important role in the country’s progress and betterment while also providing Halaal jobs for several people.
Shangrila’s grand Head Office is situated on Shahrah-e-Faisal, Karachi where the sales operations, IT, finance, marketing, HR and training departments are present, whose combined efforts are targeted to serve our customers.
The brand story of Fruiti-O begins with a basic belief of producing the most perfect nectars and fruit drinks for the consumers. The vision is tied to the philosophy of harnessing freshness for the drinkers so that they can consume rich vitality of fruits mixed with a sense of excitement. For producing a high quality nectars and fruit drinks it's important to have in-depth knowledge and experience, the Fruiti-O team knows it best.
It all began with the wish to produce something worthwhile for the consumers who take nectars and fruit drinks as a favorite leisure. They would revel in the purity, freshness and excitement that would exude after consuming Fruiti-O.
This was the initiation of the Fruiti-O which has become a favorite amongst the masses; as a beverage that leaves the consumer spellbound, making a mark in their hearts and neighborhoods across the country with various locations nationwide. The Fruiti-O range comprises Mango, Peach, Guava, Apple, Orange Mango, Mixed Fruit and Pomegranate.
Simplicity is the main message here which has been inculcated from the umbrella of Shangrila (Private) Limited. The brand believes in inculcating an active and on-the-go lifestyle for everyone. The feel good remains a very significant metaphor here.
We believe that our organization is responsible to our Creator, our people, business partners and stakeholders. Shangrila Foods (Private) Limited, the parent company of Fruiti-O nectar and fruit drinks , is committed to provide its customers Hygienic, Nutritious, Convenient, Halaal and Healthy food products. We pledge to contribute in the betterment of environment and culture in communities where we produce and distribute our products.
At Shangrila, we believe that our organization is accountable to our Creator, people and business partners; and pledge to contribute to the betterment of environment and culture where we produce and distribute our products. We, as a food and beverage company, serve customers and consumers across the globe; to provide great tasting, Halaal, Hygienic (Tayyab), Nutritious and convenient food, produced with international quality standards, with continuous research and development, at great value for money. We strive to become a Sharia Compliant, innovative, technologically advanced and the most preferred brand in the product categories we decide to enter in; while leading the way for a healthier society.
Shangrila Foods (Private) Limited is one of the very few Sharia-compliant organisations in Pakistan which is completely interest-free, by the grace of Allah. At Shangrila, before conducting any transaction, making any agreement or running an advertising campaign we ensure that none of our actions go against the Sharia of Muhammad (S.A.W). To make this a reality, there is constant supervision by learned scholars and fatwas are also taken wherever required, which are preserved to guide future decisions and policymaking.
Sharia Compliance – in every action
Integrity – in everything we do
Excellence – in every task
Consultation – in every decision
Ownership – for everything
Compliance – with legal, environmental & QMS
To improve inspection and efficiency at various stages of production, Shangrila established the Quality Control, Quality Assurance, Research & Development and Microbiology departments since it began business. By the grace of Allah a team trained by qualified food scientists and microbiologists is constantly active in maintaining every step according to quality standards.
The Quality Control laboratory keeps strict controls on the receiving, storage and consumption of raw materials along with carrying out tests on raw materials and prepared products to keep records of observations. The Microbiology works just like a human health testing laboratory. Its function is to find out the product’s shelf life and possible impurities ahead of time so timely action can be taken. Our Research & Development laboratory improves the product and designs it according to the customer’s expectations. It also actively adds new products to the portfolio to record everything from the preparation of raw materials to the consumer’s satisfaction.
Shangrila ensures the efficient implementation of Quality Management certificate by SGS ISO 9001:2015 and the ISO 22000:2005 Food Safety Management Certificate by SGS. Tests are also carried out every 6 months by Pakistani regulatory authorities PSQCA and PFA while Shangrila products are certified accordingly. Besides these, our in-house quality testing is verified by getting our products tested from renowned Pakistani and international organisations, which include PCSIR, Intertek, SGS and other laboratories in the UK, US and Europe.
Similar to many other food production organizations, Shangrila’s manufacturing facility is also registered in the US.Besides these quality certifications, Shangrila is also a member of several international organizations. Shangrila takes advantage of their considerable expertise.
We are constantly investing in acquiring advanced measurement resources and modern manufacturing equipment which are supported by fully equipped Chemistry & Microbiology Analytical Laboratories. Validation is also done through continuous audit process of our integrated management system according to the international standards.
Fruiti-O range has been tested and approved by following local and international authorities
Other than our premium brand Fruiti-O, we also extend our services by offering our customers private branding opportunities in the increasing global market. Maintaining highest manufacturing standards, authenticated sourcing, state-of-the-art manufacturing facility and a long professional experience, we offer contract manufacturing and private labeling. We also facilitate our customers to the best of their requirements . A wide array of services and service options have proven to be the primary reason why customers have chosen Shangrila Foods (Private) Limited to fulfill their production needs. Fruiti-O team is well versed in handling PET and convenient packaging with a wide variety of filling/bottling, capping, labeling and packaging options. Our strengths include:
Fruiti-O can be termed as a staple within healthy diets in the present ages. It is rich with many of the nutrients found naturally in whole fruit. Fruiti-O offers nectar and fruit drinks, prepared from fruits that are popular worldwide due to their natural taste and aroma. They are farmed and found in specific regions of Pakistan that are renowned worldwide.
Our process makes our nectars and fruit drinks exceptional. With state of the art latest production technology original taste, aroma and nutritional values that are naturally present in fruits are preserved ensuring highest quality parameters throughout complete supply chain. Fruiti-O is also a convenient way for adults and children to health reach the recommended number of daily servings of fruits.
Besides Fruit nectar and fruit drinks our product portfolio comprises of Ketchup, Sauces, Seasonings, Pickles in Oil under the brand name of Shangrila.
Nectars and fruit drinks are prepared through the latest European processing and filling lines which use the exemplary Hot Fill technology and provide the natural nourishment of fruits, aromatic flavour and shelf life of over a year. To match the increasing Pakistani and international consumer demand, Shangrila has recently added a new high-tech European processing and packaging line which produces 25,000 bottles per hour and is exemplary in terms of Hot Fill Technology. By the grace of Allah, our unparalleled success in the nectars and fruit drink category and our growth is proof that our organisation does not compromise on the quality and benefit of our customers, under any circumstance.
